战略营销策划

DOT MEDIA

为企业经营全面赋能的全球战略专家

STRATEGIC MARKETING PLANNING

战略营销策划

DOT Media A global strategist

who fully empowers business operations

结合特定行业市场洞察和消费者洞察，提供企业战略设计、品牌战略设计和产品战略设计服务

Combining industry-specific market insights and consumer insights to provide corporate strategy design, brand strategy design and productsstrategic design services

STRATEGIC MARKETING PLANNING

战略营销策划

STRATEGIC MARKETING PLANNING

战略营销策划

结合特定行业市场洞察和消费者洞察，提供企业战略设计、品牌战略设计和产品战略设计服务

Combine industry-specific market insights and consumer insights to provide corporate strategy design, brand strategy design and product strategy design services

结合特定行业市场洞察和消费者洞察，

提供企业战略设计、品牌战略设计和产品战略设计服务

Combining industry-specific market insights and consumer insights to provide corporate strategy design, brand strategy design and productsstrategic design services

BUSINESS INTRODUCTION

业务介绍

结合不同市场各行各业竞争态势和消费环境，DOT对企业进行问诊把脉，并提供灵活的个性化服务。为大型企业决策者提供决策依据，市场竞争分析，投资分析报告；也服务中小企业，辅助其投资战略规划，产品开发规划、品牌建设规划和项目可行性分析。

Business introduction: Combining the competitive situation and consumption environment of various industries in different markets, DOT conducts consultations on enterprises and provides flexible and personalized services. Provide decision-making basis, market competition analysis, and investment analysis report for decision-makers of large enterprises; also serve small and medium-sized enterprises, assisting their investment strategic planning, product development planning, brand building planning, and project feasibility analysis.

BUSINESS INTRODUCTION

业务介绍

结合不同市场各行各业竞争态势和消费环境，DOT对企业进行问诊把脉，并提供灵活的个性化服务。为大型企业决策者提供决策依据，市场竞争分析，投资分析报告；也服务中小企业，辅助其投资战略规划，产品开发规划、品牌建设规划和项目可行性分析。

Business introduction: Combining the competitive situation and consumption environment of various industries in different markets, DOT conducts consultations on enterprises and provides flexible and personalized services. Provide decision-making basis, market competition analysis, and investment analysis report for decision-makers of large enterprises; also serve small and medium-sized enterprises, assisting their investment strategic planning, product development planning, brand building planning, and project feasibility analysis.

DOT

FULL CASE PLANNING METHOD

DOT全案策划方法

DOT

FULL CASE PLANNING METHOD

DOT全案策划方法

品牌分析与定位

市场研判、SWOT分析、目标客户分析、核心价值梳理、品牌定位输出

Brand analysis and positioning

Market research and judgment, SWOT analysis, target customer analysis, core value sorting, and brand positioning output

品牌标识与设计

品牌命名、品牌标志设计、品牌视觉系统、品牌文案传播系统

Brand identity and design

Brand naming, brand logo design, brand visual system, brand copywriting communication system

品牌推广与传播

甄选传播媒介渠道、讲好品牌故事、厘定差异化卖点、制定周密行销计划

Brand promotion and communication

Select communication media channels, tell brand stories well, determine differentiated selling points, and formulate detailed marketing plans

品牌监测与调整

数据分析·市场反馈·定期评估

Brand monitoring and adjustment

Data analysis·Market feedback·Regular evaluation

品牌分析与定位

市场研判、SWOT分析、目标客户分析、核心价值梳理、品牌定位输出

Brand analysis and positioning

Market research and judgment, SWOT analysis, target customer analysis, core value sorting, and brand positioning output

品牌标识与设计

品牌命名、品牌标志设计、品牌视觉系统、品牌文案传播系统

Brand identity and design

Brand naming, brand logo design, brand visual system, brand copywriting communication system

品牌推广与传播

甄选传播媒介渠道、讲好品牌故事、厘定差异化卖点、制定周密行销计划

Brand promotion and communication

Select communication media channels, tell brand stories well, determine differentiated selling points, and formulate detailed marketing plans

品牌监测与调整

数据分析·市场反馈·定期评估

Brand monitoring and adjustment

Data analysis·Market feedback·Regular evaluation